In today’s healthcare landscape, there are multiple payers with multiple price points of their own. Many managed care organizations, as well as CMS, are creating discounted bundle payment structures. In the marketing plan, the healthcare facilities must understand what their bottom price point is so the facility can decide in what contracting opportunities they want to participate.

In today’s healthcare landscape, there are multiple payers with multiple price points of their own. Many managed care organizations, as well as CMS, are creating discounted bundle payment structures. In the marketing plan, the healthcare facilities must understand what their bottom price point is so the facility can decide in what contracting opportunities they want to participate.

How is the product or service priced? Pricing in healthcare is not a matter of “sales, discounts, and specials.” Many complex considerations come into play. Pricing in this industry involves various and sometime sophisticated contracting and managed care strategies. Increasingly, with high-deductible health plans, pricing is critical to the customer and becomes a strategic issue for the healthcare organization. Price is another of the 4 Ps.

In a 3-page section of your marketing Plan:

· Describe pricing and contracting strategies apparent in this healthcare organization.

· Explain how price might be a strategic issue for the organization. Provide rationale as to why price might align with strategic planning.

· Explain how current trends in healthcare are impacting pricing strategies for the product or service on which you are focused.

· Analyze how competition is impacting pricing of the product or service on which you are focused.

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