Overall pricing strategy and pricing objectives: Price comparison to competition: Connection to differentiation/positioning strategy: Connection to value (monetary costs): Profit margin and breakeven: Specific pricing tactics (discounts, incentives, financing, etc.):

Overall pricing strategy and pricing objectives:
Price comparison to competition:
Connection to differentiation/positioning strategy:
Connection to value (monetary costs):
Profit margin and breakeven:
Specific pricing tactics (discounts, incentives, financing, etc.):

D. Distribution/Supply Chain Strategy
Overall supply chain strategy (including distribution intensity):
Channels and intermediaries to be used:
Connection to differentiation/positioning strategy:
Connection to value (nonmonetary costs):
Strategies to ensure channel support (slotting fees, guarantees, etc.):
Tactics designed to increase time, place, and possession utility:

VI. Marketing Implementation

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A.Structural Issues
Describe the overall approach to implementing the marketing strategy.
Describe any changes to the firm’s structure needed to implement the marketing strategy (e.g., add/delete positions, change lines of authority, change reporting relationships).
Describe any necessary internal marketing activities in the following areas: employee training, employee buy-in and motivation to implement the marketing strategy, overcoming resistance to change, internal communication and promotion of the marketing strategy, and coordination with other functional areas.

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