“Apple: What’s Next” Case Study

Prompt(s),

  1. Explain Apple’s success over the last decade. Think about which industries it has disrupted and how. Also look at Apple’s main competitors.
  2. Is Apple’s success attributable to industry effects or firm effects, or a combination of both? Explain.
  3. What are the greatest challenges Apple is facing? Detail them by internal weaknesses and external threats. How can Apple transform internal weaknesses into strengths, and external threats into opportunities?
  4. Apply the three-step process for developing a good strategy outlined above (diagnose the competitive challenge, derive a guiding policy, and implement a set of coherent actions) to Apple’s situation today. Which recommendations would you have for Apple to outperform its competitors in the future?

Sample Solution

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