Consider and identify the primary and secondary activities in the Latureae busness model.

Latureae is a health and wellness company with a difference, bringing wellness to everybody.
Latureae was established in 2000, at the start of the new millennium which, the firm believes, was a great
sign for a bright future in wellness. With a national manufacturing, distribution, and an advisory arm and a
strong culture for education and customer engagement, Latureae is well placed to service the wellness needs
of all Australians. It develops products and services to deliver a natural approach to health, based on in-depth
expertise in vitamins, minerals, herbs and nutrients.
Objectives
Strategic organisational objectives are to: ? become a leader in the market through new innovations and product development ? maintain employee skills levels to grow the skill base through training and mentoring ? contribute to sustainable development, health and welfare of the communities we operate in ? maintain competitive edge by increasing market share. ? Use Technology to support and achieve the organisational strategic objectives ? Become a more agile organisation to remain competitive.
Operational objectives– over the next 12 months: ? Generate a 15% growth in revenues and earnings with a sustained marketing approach. ? Reduce employee turnover by 25% by introducing a new employee assistance program. ? Increase online sales volume by 15% in the next 12 months by increasing/developing social media
campaigns. ? Reduce packaging use by 20% over the next 12 months. ? Examine and redevelop data management to take the business forward into the next 5 years.
The following organisational chart details the hierarchical make-up of the Latureae company

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