Design and Management for Tourism

Experience Design and Management for Tourism, Hospitality and Events

Assessment 2: Individual Portfolio (3,000 words + supporting materials, 70% of the
module grade)
Assessment task and guidelines:
Students are required to:
Attend and consume a selected tourism, hospitality or event experience in real
time.
Having done this, students will then produce an individual critical and evaluative
written account of the design and experience management of that tourism,
hospitality or event experience in the form of a portfolio that draws upon and
analyses the design and experience management theories and concepts

investigated during the module;
This should demonstrate the application and in-depth analysis of relevant theories
to the consumed tourism, hospitality or event experience; and students should
Include a selection of annotated collected materials in the portfolio such as
photographs and/or promotional images, programmes, tickets, and/or menus etc. These
will be supporting evidence of the consumption of the tourism, hospitality or event
experience.
Assessment guidelines:
You will attend and consume a selected tourism, hospitality or event experience in real time.
Your choice of ‘experience’ should be relevant to the discipline of study for your PG Programme
and could be (although is not limited to) the following examples:

International Tourism Management / Tourism Marketing Management / Tourism &
Hospitality Management: a visit to a destination or visitor attraction; use of a
service/experience provider such as a hotel or restaurant.
Heritage and Cultural Tourism Management: a visit to a managed heritage or cultural
attraction; an interpretive tour at a heritage or cultural site.
International Event and Festival Management / Business Event Management:
attending an event or festival.
While there is flexibility in your choice of tourism, hospitality or event experience to attend and
consume, you must ensure that you have selected an experience which can demonstrate the
application of design and experience management theories and concepts in practice.

This
means you should be certain your choice has a management approach in place; has elements
that are designed (e.g. in terms of its setting, theme, location or theme etc.) and has
experiential elements to it that can be observed, sensed and consumed.
You are encouraged
to discuss your choice of experience in advance with your tutor.
Having attended and consumed your chosen experience you are then required to construct an
individual portfolio of the designed and managed experience. This will draw upon, critically
analyse and potentially expand relevant theories and concepts introduced in the module. The
portfolio should include both a written element and supporting annotated visual evidence of the
design and managed experience (for example photographs, tour guides, menus, programmes,
promotional materials)
The portfolio should provide an account of the context or setting of the experience you have
selected based upon secondary research.

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