Examine the marketing research process and market segmentation strategies in the health care industry. Analyze how products evolve through the four stages of the product life cycle. Determine the appropriate product succession planning efforts of health care services.

Examine the marketing research process and market segmentation strategies in the health care industry.
Analyze how products evolve through the four stages of the product life cycle.
Determine the appropriate product succession planning efforts of health care services.

Analyze how products evolve through the four stages of the product life cycle.
Determine the appropriate product succession planning efforts of health care services.
Examine the marketing research process and market segmentation strategies in the health care industry.
Evaluate marketing research tools involved in the marketing process.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.

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