Create a 5-6 page yardstick report in the memo format identifying a fictional problem the company is facing and comparing a variety of real goods and/or services as potential solutions to the problem based on 3 or more criteria. Finally, students must recommend only one of those potential solutions to the company based on the findings of their research. Research must be cited according to the APA format and must include properly cited graphics.
THE SCENARIO
You work at Braemar Inc. Braemar needs to procure a new product, device or service to address a need or solve a problem. Your boss wants you to recommend a solution so has asked you to research the issue and create a 5 to 6 page yardstick report that compares these products or services by three or more clearly established criteria. Your yardstick report must be in the memo format and must make a recommendation of which product or service to buy based on your research.
For simplicity sake, the name of your boss is Nathan MacDonald, CEO, Braemar Branding and Marketing.
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