As a reminder, the following is how we got where we are and this leads
into this final assignment for our class. Cameron Mechanical &
Automation, Inc. (CMA) is a fictional company that has been in business
and operating in the Silicon Valley since 1998. The company began as a
successful Internet-based company (dot-com) and experienced great
success with the introduction of high technology. The company also
experienced decline with other dot-coms in 2001. As a result, CMA
restructured and focused on its primary products; that is, computer
components. The early changes in the company were done quickly to
downsize. Although many other companies failed during this time, CMA
managed to move forward. CMA rebounded and continued to manufacture
and sell its components to computer manufacturers worldwide. The company
structure was divided into product divisions, with each division
focused on specific components. For the company, this structure was
meant to streamline sales and delivery worldwide. In 2008, the economy
had an effect on company profits, but the chief executive officer (CEO),
Jared Smith, was in a position to focus on several internal strategic
areas, including structure, work design, motivation, conflict, and
company culture as a whole. To stay profitable, the company had to
eliminate several management positions in an effort to flatten the
organizational chart. Many of the responsibilities fell to the
employees, and many people resisted the change. As the economy
recovers, CMA continues to rebuild. Since 2012, the company has been
divided into a functional structure that includes four departments:
Research and development (R&D), marketing, production, and finance.
Each department is headed by a vice president who has responsibility
over each of the functional areas. The company currently sells
components to computer manufacturers. As technology continues to
advance, the CMA R&D department and its vice president, Kevin Adams,
are feeling pressure to keep up with the competition. However, because
of the differentiation and separation between the departments, the CEO
is concerned that communication is hampered. Because of the current
structure and culture, the vice presidents who run each division of the
company have autonomy and are able to use different leadership styles.
For example, the vice president of marketing, Jim Stevens, uses a more
democratic leadership style, while the vice president of production,
Melissa Simons, is adamant that her autocratic or transactional style is
the only way to get results. Each leadership style has advantages, but
the lack of consistency between divisions may be causing problems for
the company as a whole. Further, the CEO is concerned that the workforce
may not be as diverse as it should be, but he is not sure how to
address the issue. It is the end of the day, and you are meeting in
Jared’s office to talk about his conference with the vice presidents.
Jared, the CEO, says: “We talked about how we can change the
infrastructure so that it helps organizational culture run efficiently
and consistently. Everyone is getting the same message now about how
structure and culture need to work in a healthy company.” “You know, it
would help if I had something that explained the link between culture
and structure. I need to talk to the board about the changes we’re
making, and I will be talking to staff about what they can expect to
happen over the next 6 months. You’re a better writer than I am, and I
could use a well-written explanation for my discussions.” Jared also
says, “Besides explaining the link between culture and structure in this
assignment, and based on the problems that CMA has had, what additional
changes would you suggest for the company? I want to include your
recommendations in the agenda for the next quarterly meeting with the
board.” If there are any questions on any of this, reach out to your
instructor and also be sure to attend or listen to the chats as that is
where you will be able to ask questions and gain many insights in what
is being asked for here. Please submit your assignment.
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