Management Information System

Assignment
Details

Prepare an in-depth analysis of
four case studies during the semester. Here are some guidelines:

• This is an individual assessment, which is a part from your course
  score. It requires effort and critical thinking
• This assignment will worth 25 mark (Case Studies Questions 15
  Marks/ Presentation 10 Marks)
• Answer all the questions listed below for each case.
• The ‘answers’ to the questions are best formulated by reviewing
  the case and the reading materials up and including the current week
  in the course.
• The questions are worded to help you apply the readings to the
  case, so don’t limit yourself to the case’s terminology and
  perspective. The best analysis will abstract the case content by applying
  the reading materials to draw broader lessons about the material
• As for the Presentation you should summarize your
  analysis of only one case study in a set of PowerPoint slides
•  

	Submission Time
Assignment 1 (Case 1 & 2)	Week7
Assignment 2 (Case 3 & 4)	Week13
Assignment 3 (Presentations)	Week14

Case
Study 1: Should a Computer Grade Your Essays?

1. Identify
   the kinds of systems described in this case. (1 Mark)
2. What are the benefits of automated
   essay grading? What are the drawbacks? (1 Mark)
3. What management, organization, and
   technology factor should be considered when deciding whether to use AES? (1 Mark)

Case Study 2: American Water Keeps Data Flowing

1. How did implementing a data
   warehouse help American Water move toward a more centralized organization? (1 Mark)
2. Give
   some examples of problems that would have occurred at American Water if its
   data were not “clean”?  (1 Mark)
3. How did American Water’s data
   warehouse improve operations and management decision making? (1 Mark)

Case Study 3: Driving Ari Fleet Management with Real-Time Analytics

1. Why
   was data management so problematic at ARI? (1 Mark)
2. Describe
   ARI’s earlier capabilities for data analysis and reporting and their impact on
   the business. (1 Mark)
3. Was
   SAP HANA a good solution for ARI? Why or why not? (1 Mark)
4. Describe the changes in the
   business as a result of adopting HANA. (1 Mark)

Case Study 4: Zappos

1. Define
   SCM and how it can benefit Zappos. (1 Mark)
2. Explain CRM and why Zappos would benefit from the implementation
   of a CRM system.    (1 Mark)
3. Demonstrate why Zappos would need to implement SCM,
   CRM, and ERP for a connected corporation. (1 Mark)
4. Analyze
   the merger between Zappos and Amazon and assess potential issues for Zappos
   customers. (1 Mark)
5. Propose
   a plan for how Zappos can use Amazon’s supply chain to increase sales and
   customer satisfaction. (1 Mark)

 

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