Marketing recreation and leisure

Description

1. You will design a marketing portfolio for a specific recreation/leisure experience that will include the following; 1. Adetaileddescriptionofthe“Experience” 2. A basic market analysis (Target markets, and SWOT analysis) 3. ABranding/ImageStrategy 4. AGeneralmarketingstrategy(budgetimplications?) 5. A Flyer or Poster or Brochure 2. You must support your statements, assumptions, and strategies (ideas, timing, wording, etc.) with reference to marketing theory (text or other reference) and/or with logical rationale (i.e. planning a family orientated experience during the March School Break). 3. It is advised you create an experience that is manageable, with limited target markets and limited scope of activity. Creating a marketing portfolio for a large organization like Disney World is beyond the scope of this assignment. Select an experience you are familiar with, or perhaps begin the work of creating your own business. 4. I recognize that students may “borrow” ideas/wording from a variety of sources. You must give credit to your sources. The important piece is for you to demonstrate your ability to understand and link the various marketing elements and to support your choices.

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