Package Design Brief

Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on one of the packaging design briefs. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.

1. Using what you have learned in the class, complete the information needed on the design brief. Please include justification of your responses when requested. You are making judgment calls based on the information that you have been given and also based on what we have learned in the class.

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2. Complete a Power Point Presentation. The Power Point presentation should reflect the outcome of completing the design brief as well as other aspects you deem necessary in presenting, you need to have at least 6 slides, not including an introduction slide and a reference and 2 page essay summarizing your work not including the title and reference page.