Read the class material and the chapters 1-6 of the prescribed book for the class to complete the homework: The Guide to the Product Management and Marketing Body of Knowledge, by Greg Geracie, Steven D. Eppinger
- What are the differences between the roles of the Product Manager, the Product Marketing Manager and the General Manager in an organization?
- Draw Sigmoid Curve. On the same curve, plot the steps that are upstream and downstream in a product life-cycle. Explain your response.
- What is the difference between the Waterfall and Agile development methods, and when/why would firms choose one over the other?
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