Search About Burger King company and answer these questions
: IV. Target audience
• Develop a profile of current target audience
• What segmentation strategies are useful? (demographics, psychographics, lifestyle, geographical, etc?)
• Is purchaser same as user (e.g., kids)?
• What media does target audience use?
• SWOT! (describe the Strengths, Weakness, Opportunities, Threats summaries)
V. Timing/purchase cycle
• What is brand’s purchase cycle?
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