The impact of social media marketing on online consumer behavior in Saudi Arabia

Topic: The impact of social media marketing on online consumer behavior in Saudi Arabia

Order Description

Research proposal
Research Topics: The impact of social media marketing on online consumer behavior in Saudi Arabia
The research proposal should be (approx. 1400 words) the format of the Research Proposal should be as follow:
Introduction: (approx. 100 words)
Literature review: (approx. 1050 words)

Outline the existing scholarship in the area. Explain how the existing literature addresses the issue which will be focus of your project. You should make reference to

specific works in the area. It may be helpful to identify and distinguish the way that different works (or groups of works) take different approaches to the issue.

Having explained the state of the existing scholarship, you need to then explain what are the gaps or shortcomings in that existing scholarship. What has not yet been

done? Or what has not been done adequately? Or is it that something has not been approached in a particular way?
This section should cover the following:
• Online consumer behavior
• Technology acceptance model (TAM)
• Consumer buying decision process
• Social Media Marketing Development
• Social media and its influence on consumer behavior
• User generated content (UGC)
• Saudi online consumer behavior
• Social Media Marketing in Saudi Arabia
Research conceptual framework : (approx. 100 words) This section should be written based on the ideas, theories and suitable literature . It helps a researcher to

frame and clarify the aims and questions of the research.

Research Objectives: (approx. 20-50 words) Should be 2 or3. They should be clear and focused. The question or aim should be quite obviously linked to the gap(s) or

shortcoming(s) you have just identified in your literature.
The original contribution to knowledge (Significance of the Study) : (approx. 100 words)
State clearly and simply how your project will make an original contribution to knowledge.

References:

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