What are the specific challenges that businesses face when they attempt to integrate offline?

What are the specific challenges that businesses face when they attempt to integrate offline?

What are the specific challenges that businesses face when they attempt to integrate offline and online marketing methods?
that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

Integrating offline and online marketing techniques can be challenging, especially for businesses that traditionally have always used offline methods.

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Research and identify the challenges that businesses face when they attempt to integrate marketing efforts and methods (use offline and online methods concurrently). Using the information you found, answer the following questions:

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